Link building is powerful—but only if done right. Many businesses unknowingly sabotage their SEO by making common link building mistakes. Here are the top 10 to avoid:
- Buying Bulk Low-Quality Links
Cheap Fiverr-style gigs can hurt your rankings instead of helping. - Overusing Exact Match Anchors
This looks unnatural to Google and can trigger a penalty. - Ignoring Relevance
Links from unrelated sites offer little to no SEO value. - Not Checking Indexing
If the site or page isn’t indexed, the backlink won’t help. - Building Too Fast
A sudden spike in backlinks looks suspicious to search engines. - Only Linking to Your Homepage
Deep links give more SEO strength and build trust. - Avoiding Nofollow Links Entirely
A natural backlink profile includes nofollow links too. - No Anchor Text Variation
Use branded, generic, and long-tail anchors to stay safe. - Not Tracking Performance
Always measure your link impact through tools like Ahrefs, SEMrush, or Google Search Console. - Not Diversifying Sources
Relying on just one type of link or platform limits your growth.
Let StrixSEO Help You Build Smart We avoid these mistakes and focus on real, lasting SEO growth. Whether you want niche edits, guest posts, or PBN links—we deliver.
CTA: Avoid link building mistakes and grow the right way. Hire link building pros who get it right the first time.